广发银行资讯

广发银行立足用户体验电子银行屡获殊荣

来源：广发银行　　　小编：朱岳　　　发布时间：2013年02月16日

内容导读： 2013年1月23日，在首届电子支付发展研讨会暨“2012电子支付行业十大新闻”评选中，广发银行一举荣膺“2012年电子支付行业创新奖”、“2012年网民最信赖网银支付品牌奖”两项大奖，与中国银联的深度合作产品“万能支付”入选“2012中国电子支付十大新闻”。

Guangdong development bank based on user experience electronic bank repeatedly won the award

On January 23, 2013, in the first electronic payment development seminar "2012 electronic payment industry ten big news" selection, guangdong development bank of every "2012 electronic payment industry innovation", "2012 Internet users the most trust e-currency payment brand award" two awards, and the depth of the China unionpay cooperation product "universal payment" in "2012 China electronic payment ten big news". This fully marks the guangdong development bank electronic bank channel construction and product user experience got trade and market highly recognized, and made a landmark step.

Review in 2012, guangdong development electronic bank has won award. A new generation of online banking and mobile phone banking system by the people's Bank of China head office to issue "2012 annual Bank technology FaZhanJiang third prize", "Smart E - Bank" happiness E (easy and profit) life engineering also was assessed at "2012 annual guangdong financial support for economic and social development ten finalists project". In the China business news 2012 (4th) outstanding competitive financial institutions by the guangdong development electronic bank won the "outstanding competitive electronic bank". In addition, guangdong development of a new generation net also received by China's financial CFCA authentication center issued by the "2012 China best online banking innovation", in the southern daily 2012 south financial annual awards won the "2012 the most competitive financial innovation products", etc.

At present, the domestic many Banks are the electronic bank as the future competition of the main battlefield, fierce market competition also causes electronic banking products and services homogenization phenomenon is serious, the simple "the function is much, business full" has not completely adapt to the market environment. In this case, guangdong development bank the comprehensive implementation of ecological civilization construction strategy, adhere to the "comfortable, convenient and safe" electronic banking service concept, put forward "wisdom and not numerous, experience is king" of the core product design concept, invest a lot of resources to strengthen the electronic bank product innovation, made a number of the "first".

In the personal net product research and development, guangdong development bank adopt new home page layout, originate from registered login mode, one-stop transfer, such as gathering of AA new function, an inter-bank funds collection let customer fund collection, payment and more easily. In order to meet the needs of the customers online finance, guangdong development bank successfully set up "online financial supermarket", realize financial night market, gold is cast surely, precious metals trading and financial service features a "network" to play. Customers can also through the guangdong development electronic bank easily buy attractions tickets, air tickets, lottery tickets, etc. With a good user experience and innovative concept, guangdong net in the HeXunWang "2012 China the bank on the net assessment, won the" best user experience award ", "best user value award" two awards, in the securities times financial IT innovation and outstanding Chinese financial web site selection won the "best online financial supermarket" award.

Mobile banking products construction, guangdong mobile phone bank has achieved all the mobile platform product support. Web page version use compatibility good WAP mobile web structure, support all can surf the Internet phone access and use of mobile phone bank. According to the diversity of smartphone operating system, client version of the Mobile phone bank at the same time support iOS (iPhone and iPad), the Android, Symbian, Windows Mobile phone operating system, such as the mainstream. The function, in addition to the basic realization of the traditional financial services outside, also provide mobile telephone rechargeable, ticket reservations, the ticket purchase, traffic fine processing and covers 12 provinces and cities life pay cost characteristic such as value-added services, more first "mobile phone booking take number" and "no card to withdraw cash" and a series of innovation function. Guangdong mobile phone bank in 2012 won the "global entrepreneurs" annual innovation bank list "best mobile phone bank" and so on five awards.

In the New Year, channel coordination capabilities of ascension that is still guangdong development bank electronic bank top priority of our work. "Through the organic integration of each channel characteristic advantage, will the seamless link, resetting package, make a belongs to guangdong development of the unique jigsaw puzzle." According to the guangdong development bank, k, electronic controller introduces, online banking and mobile phone bank should be have different features, each have focus. Such as remittance, mobile phone bank more suitable for small, urgent remittance. Guangdong electronic bank to set up channel function, and consider each channel, channel cut things you don't need cutting. "According to the characteristics of each channel to realize differentiation, real let jigsaw puzzle in each of the plate are skillful, on the basis of strengthening channel coordination, provide for the customer is different from the rival the characteristic services."

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