广发银行资讯

谋发展调结构促转型——广发银行南京分行整体经营水平迈上新台阶

来源：广发银行　　　小编：朱岳　　　发布时间：2013年03月13日

内容导读：去年以来，广发银行南京分行紧紧围绕总行的战略部署和目标要求，以谋发展、调结构、促转型为核心，切实增强工作的计划性、针对性和有效性，业务发展和许多重点工作都实现了新的突破，整体经营管理水平迈上了一个新台阶。

Development structural adjustment to promote transformation - wide hair negotiable bank nanjing branch of the overall management level to a new level

Since last year, guangdong development bank nanjing branch closely around the headquarters of the strategic plan and target requirements, in order to development, structural adjustment, promote the transformation as the core, strengthen the work of the planned, focused and effective, business development and many of the key work is to realize the new breakthrough, the overall operation and management level to a new level. As of late December, the branch deposits exceed 80 billion yuan, the deposit and lending growth rates above the average level again. Has made some progress at the same time, business structure adjustment and assets and liabilities structure was further optimized. Especially the reform of the company's business transformation progress, speed up the pace of the business innovation.

In 2012, to seek new development, guangdong development bank nanjing branch in actively promote on the basis of assets and liabilities business has grown steadily, to promote the reform of a gold and business transformation, strengthen internal control management, the pursuit of "scale, structure, quality and efficiency of balanced development". To this, the branch has adopted a series of effective measures: one is to continue to play a traditional business method, with a good branch credit privileges to select high quality customers to work together to drive savings will credit focus on effective settlement and contract effective settlement account. 2 it is through debt financing tools, cash management, payment, mortgage loans, payroll, and personal products such as online banking, credit CARDS, money to transform the increasing ways of deposits. 3 it is through 24 points appraisal to enhance the stability of the deposit. Make the annual average daily deposit growth rate reached 18.64%. Four is for head office credit resources, and through the lending progress quarterly fee reward policy, to ensure the early launch, early work. He combined referral by late December, 4547, 3753 new customers, project completion rate was 105.6%, including VIP points accumulative total to amount to mark 1378, head office in second place.

Promote the reform of the business transformation is an important work wide hair negotiable bank nanjing branch. The branch according to the requirements of the headquarters of the company's business reform, actively promote the branch level big customer marketing model transformation. Strengthening core customer selection and marketing organization, promote to the branch line leadership, led by company bank group customer manager, product manager and risk manager customer services to large group clients marketing team mode; Combined with big clients of the headquarters of the concept of "logic centralized, hierarchical management", in the branch depends on the business development department to carry out the auto industry combined physical and logical focus of reform to try; Strengthen the fine management of core customers, focusing on the EVA to the customer, the economic capital takes up and other comprehensive income index. Actively advocate using a variety of combination products services to large customers, including supply chain, trade finance and investment banking products, cash management products and so on.

On this basis, the guangdong development bank nanjing branch to promote small business financial services system. At present, in addition to the nanjing city set up the two "small business financial center", has been in suzhou, wuxi, nantong, changzhou of setting up a center to build "area to the center" the pattern of the basic. In specializing in team construction, actively implement the small business financial business support team and business specializes in small business, a business specializing in a team, in accordance with the "3 + 1" mode to a post. At present, the "center" to determine the target market including nanjing area of nanjing xianlin international auto parts city, huahai 3 c digital square and nanjing golden port technology entrepreneurship center three market; President hua supermarket suppliers, suzhou and wuxi branch of century branch of likou international furniture city, jiangsu province, nantong branch hundred AnYi international home market has been established for a local small business financial center of the target market. In examination system, the branch has established "small business financial center" exclusive assessment measures, covering finance, customers, work process such as dimension, the weakening deposit, attaches great importance to the customer number, JieSuanLiang, cross marketing, etc.

The rapid development of business, risk prevention is necessary. , around the branch "to strengthen the construction of internal control mechanism, strengthening management of different institutions and target market positioning, and strengthen the business structure adjustment, strengthen the cadre troop construction, we will continue to implement the sunshine demining operations" in six aspects, such as the general requirements, points department, the line gradually to strengthen the reform and management. Letter audit department to strengthen the management of the authorized branch in other place spot check work, fuse and further streamline operations ChuZhang process, strengthened the ChuZhang service routing management work. To strengthen the control of different institutions, implement the operations director and officer of credit risk, compliance specialist branch accreditation; Set up internal control and risk prevention mechanism of the joint chiefs of staff, for the rapid reporting of internal control, strengthening the risk information, timely treatment of risk events problem rectification implementation provides effective platform; Strengthen the compliance culture construction, deepen the "gf compliance day" activities, enhance the awareness of all employees "compliance management", Continue to carry out "sunshine mine" on-site inspection, set up the internal control and compliance, operational, and anti-money laundering, credit and bills three check group, to control various business units to carry out the 100% inspection.

Under wide hair negotiable bank nanjing branch strive hard, in 2012, got the headquarters of all the work of the branch and the relevant regulatory departments fully affirmed, successively obtains in nanjing, the sixth accounting skills contest "prize" banking system, financial statistics work competition third prize, nanjing city, jiangsu province, 2012 small and medium-sized enterprise financial service star team's home ", "jiangsu province outstanding worker for more than ten items. Many Banks official authorization application channels do not leak, quick review, to serve the entire! Welcome to visit my 51 network credit card on-line application channel: //cc.51credit.com/

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