广发银行资讯

广发推出私人银行品牌

来源：广发银行　　　小编：朱岳　　　发布时间：2013年03月13日

内容导读：经过数年发展，私人银行客户对私人银行的服务需求日趋多样化和国际化。致力打造“中国最佳零售银行”的广发银行敏锐洞悉到该客群的需求变化，于日前在上海重磅推出“广发银行私人银行”品牌，通过提供专属多元化金融产品、金融跨界专业咨询等服务，满足私人银行客户的差异化需求。

Guangfa launched private banking brand

After several years development, the private bank clients demand for private banking services is more and more diversification and internationalization. Committed to build "China's best retail bank" wide hair negotiable bank keen insight into the customers demand changes, in Shanghai in a blockbuster launch "guangdong private bank" brand, by providing exclusive diversified financial products, financial cross-border professional consulting services, meet the demand of the difference of the private banking clients.

Offer wide hair negotiable bank President lee Ming pointed out: "wide hair negotiable bank launched the private brand is a proper time, in a new height and starting point to build private bank, close to the customer demand, providing customers with comprehensive financial resources as well as the integration of individual customization service. Wide hair negotiable bank confidence in building China's best retail bank ' '."

Wide hair negotiable bank in order to be able to truly realize the customers' needs, at the same time established a customer segmentation strategy. The strategy includes three aspects: one is to big retail customers to hierarchical services, provide services to fit their requirements; 2 it is to break through the traditional private banking services is "upgrade" wealth management mode, the fine segmentation of wealth management and private banking services, to provide differentiated services; Three is subdividing and private banking customers, makes every effort to provide more targeted and personalized service. Major research institutions, according to data from China's private banking clients most from the two groups. About 50% of customers are business owners or shareholders of the enterprise, 40% of customers as the enterprise executives, such as "jinling" professionals. The two groups' demand for financial services, and ideas are very different for wealth.

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